Simon Mitchell

MSc (Econ) Lond, BSc (Maths & Stats) St And

Coach House Cottage ▪ Graffham ▪ PETWORTH ▪ GU28 0NJ
T: 01798 867 351 ▪ M: 07850 125 519 ▪ E: simon.mitchell@escry.com

Personal statement

Proven business manager

with 20 years experience.

Key skills and achievements
Achieve business turn-around and growth

Reversed five year sales decline in one sector and achieved 85% growth in the other, making Pitman Qualifications the best performing business unit in the City & Guilds Group.

Formulate and communicate corporate strategy

Facilitated the formulation and communication of City & Guilds corporate strategy. Project managed a myriad of supporting activities, including the introduction and monitoring of a hierarchy of aligned objectives and KPIs.

Identify and business plan innovative growth opportunities

Identified and business planned several step-out growth opportunities for City & Guilds ranging in value from £2 to £20 million pa; eg SmartScreen, an online assessment offering targeted at the personnel selection market.

Launch new ventures

Launched LearningGym, an ambitious start-up in the fast growing consumer learning market: wrote business plan; secured management team; raised £1.2 million investment capital; and identified business partners.

Develop new business

Secured UK eUniversities as new client for Epic Group plc, worth £1 million pa. Conducted analysis of government education sector, identifying new business development opportunities worth £50 million for Fujitsu Services.

Formulate evidenced-based marketing strategy

Wrote strategic marketing plan for UK eUniversities to deliver higher education overseas and over the internet; identified target countries and subject areas; established effective channels to market; defined product and brand message.

Career summary
2005 - 2010      Escry Foods, Kent

CEO of food manufacturer - family's firm established in 1966. Returned operation to profitability. Launched branded line to enhance existing and long-established non-branded lines. Business planned significant growth path. Consultant from 2011.

2000 - 2005      Simon Mitchell Consulting, West Sussex

Management advice to the education sector in strategy, marketing, and sales - clients include Fujitsu Services; UK eUniversities; Epic Group; LearningGym; Young Engineers.

1995 - 2000      City & Guilds of London Institute, London

Manager of £3m business unit (full profit and loss). Led Group's Strategic Planning function.

1993 - 1995      South Thames Training & Enterprise Council, London

Management Information Manager

1991 - 1993      PSP Strategy Consultants, London

Strategy Consultant (Business Analyst)

1989 - 1991      Lane Clark & Peacock, London

Trainee actuary

Interests

Trustee and official of local charities.